Miss Rodeo California, Inc. is a 501c(4) organization. The Miss Rodeo California Pageant objective is to select a State Ambassador for the Professional Rodeo Cowboy Association, its sponsors, and supporters. The primary mission of the process is that she will promote the western culture and way of life by educating the general public on topics including ranching and farming heritage, the agriculture industry and the sport of rodeo. An additional outcome is to provide educational opportunities for these young women to be prepared for the leadership positions of tomorrow.
Miss Rodeo California symbolizes the youth of our nation who wish to further promote Agriculture, and the sport of Professional Rodeo, and in doing so, promotes the great western way of life. She is the ideal, agriculturally oriented American young woman, who embodies professionalism, speaks intelligently, and has integrity, good character, knowledge and grace. She consistently models and demonstrates these characteristics as she travels extensively across our country and at times, to other countries as well.